I had the opportunity to cover Commnicus’ presentation at The Advertising Research Foundation’s 2016 Re!Think conference. The conference brought together a wide range of prominent professionals, consumer-insights, analytics experts and burning issues related to industry of advertising research. The event was held at New York Hilton Midtown. The Advertising Research Foundation (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.
Communicus’ Re!Think 2016 Presentation: HP Advertising That Matters